Archive for the ‘Copywriting’ Category


The Easiest Way to Write Anything

By Joe Vitale You've got something to say.  You know it.  Your associates know it.  But you don't regard yourself as a "writer".  How are you going to express your wisdom?  How will you communicate your thoughts? Yes, you can follow the path of J. Paul Getty, Lee Iaccocoa and Donald Trump and hire someone [...]

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How to Instantly Double the Response of Any Ad, Letter or Web Promotion

by David Garfinkel Masters of marketing know a secret that most business people don't. I'm going to share it with you now: You can go from losing money to making money – sometimes, a *lot* of money – just by changing a few words. What words are those? The first words… in any letter, ad [...]

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The Secret Behind Million-Dollar Ads

by David Garfinkel Want a little secret to turn your advertising into an irresistible magnet for customers?  Dale Carnegie knew the secret and that's one reason his book "How to Win Friends and Influence People" has sold more than 15 million copies.  In fact, British Airways recently named it "The Business Book of the 20th [...]

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JOHN FORDE’S COPYWRITER’S ROUNDTABLE #483

WORDS OF WISDOM FROM A COPYWRITING GENIUS Six Messages you should never send Does your marketing copy send prospects a message you never meant to send?  Let me clarify… In selling — particularly face-to-face sales — there’s a lot of talk about body language and how it can mean all the world to a sale. [...]

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